WebJun 25, 2024 · Abstract and Figures. This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase ... Webinvestigate factors affecting on the purchase intention of Bono brand tile customers. Literature review and hypotheses Purchase intention is a kind of decision-making that studies the reason to buy a particular brand by consumer (Shah et al., 2012). Morinez et al. (2007) define purchase intention as a situation where
Perceived Factors Influencing Consumer Trust and Its Impact on Online …
WebE-Commerce is one of the crucial trading methods worldwide. Hence, it is important to understand consumers’ online purchase intention. This research aims to examine … WebMay 6, 2024 · From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing the impulse buying decision of… Expand 7 PDF Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup … brother hl l2360dw driver install
Study of Factors Influencing the Online Purchasing …
WebSep 25, 2024 · Purchase intention is a behaviour that may be characterized as a consumer's wish to buy or choose a product based on their previous experience with the product, their desire for the product, and ... WebSep 2, 2024 · The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study. Design/methodology/approach WebDec 24, 2024 · The study results revealed that perceived usefulness, attitude, social value, and perceived enjoyment are significant positive predictors of online shopping intentions. However, perceived ease... brother hl l2360d series printer offline